ART DIRECTION + DESIGN
BackShield is an ergonomic back support, primarily for the automobile. The BackShield logo was produced with many things in mind: the shape of the product itself, the road on which users will be driving, the “triple layer construction”. The combining of the symbol and the font, as well as the creation of the system's color palette was an explosive start for BackShield.
Since partnering with BackShield we have created countless materials and expanded their brand beyond even what they originally imagined. We have created a series of responsive logos — even for their future line of products.
Project Scope:
Logo
Stationery
Responsive eCommerce Website
Packaging
Marketing Materials
Credits
Work produced while at NXT
All Photography: Jeff Corwin