ART DIRECTION + DESIGN
After 30 years of organic growth, Tuxedos and Tennis Shoes, a leading Northwest catering company, became veterans in the venue and restaurant businesses as well. As a result, a parent company was needed and aptly named DSquared (as both partners are named David.) Their portfolio includes an exclusive, historic West Seattle Space, a rustic, modern Capitol Hill space, two restaurants at Seattle’s downtown Benaroya Hall, and much more. In addition to the new website, we were responsible for a complete rebrand of DSquared’s portfolio of logos, brand positioning, online and print collateral, signage and vehicle graphics.
Project Scope:
Naming
Logo
Website
Stationery
Clothing Graphics
Signage
Credits
Work produced while at NXT
All Photography: Jeff Corwin